Blog Program — Draft Review

What We Changed

You reviewed the first three drafts and flagged that some of them pointed to gear and brands Murphy's doesn't use. You were right. Here's exactly what we fixed — and the rule we put in place so every post from here follows it.

1.Your feedback, addressed

The heart of it: our drafts were citing companies that sell the same recovery gear you do — WARN, ARB, Rhino USA. Those are competitors, and they're gone. In their place we use your own suppliers and sponsors (Yankum, Warrior Winch, Zips AW Direct) and neutral safety authorities that sell no competing product.

Draft 1 — The Dozer Rescue (winching & rigging)

"Change it to Yankum instead of ARB. We only run Warrior Winch, not WARN. Zips AW Direct has the snatch blocks Rick used."

Was citing WARN and ARB for winch & snatch-block safety — both sell winches and recovery gear that compete with you.

Now cites BFGoodrich's off-road recovery guide, the Tread Lightly! conservation nonprofit, a certified off-road safety course, and Zips AW Direct — named as the source of the snatch blocks Rick actually runs.

Draft 3 — The "I Love Snatch" Shirt (apparel)

"Same thing. Does Zips AW Direct or one of our actual sponsors have something to cite instead of Rhino USA? We don't use their products."

Was citing Rhino USA and Smittybilt to explain what a snatch block does — both are direct recovery-gear competitors.

Now cites Zips AW Direct, your snatch-block supplier. (The t-shirt care tips come from a neutral apparel printer — no change needed there.)

Draft 10 — The Alaska Recovery Kit (rope & recovery) You approved this one

"Day 10 looks good."

We caught one more Even though you approved it, this draft still had a buried ARB citation and an affiliate site that promotes competitor brands by name.

Now cites Yankum — your own rope supplier — for the rope's stretch, length, and strength numbers, plus BFGoodrich and a certified safety course. We'd rather catch it now than have it slip through.

2.The bigger fix — a rule for every post

This wasn't just a fix to three drafts. We built a standard the whole 30-post program now follows automatically, so the same thing can't happen again:

Only your products. We pulled your complete live catalog from your store — 57 products — as the master list. A post can only feature something you actually sell.
Never a competitor. We built a list of the brands that compete with you (WARN, ARB, Rhino USA, Smittybilt and others). None of them can be named or linked in your content.
Your sponsors are always welcome. Yankum, Warrior Winch, and Zips AW Direct can be featured and cited freely — they're partners, not competition.
Safety facts from neutral experts. Every technique or safety claim now comes from a tire maker, a safety-course provider, an industry-rigging authority, or your own suppliers — never a rival's website.
An automatic check. Before any draft reaches you, it's run through a check that blocks it if a competitor slipped in or a product isn't one you sell. All three corrected drafts passed it.

One more principle worth naming: where a fact genuinely had no honest, non-competitor source, we removed the claim rather than invent one. A couple of small technical figures were dropped instead of sourced from a rival — accuracy over filler.

3.Two things we noticed on your site

Not part of the blog work, but worth passing along while we were in there:

Your subscriber badge is out of date.
The counter in your website's footer still reads 860K subscribers — but your channel is actually past 1 million. It looks like a cached widget that never refreshed. An easy update, and it's currently underselling your real reach.

Where things stand

All three drafts are corrected and live at the same review link you already have — nothing to re-open or re-bookmark. When you're happy with the voice and format, we'll write the remaining posts to exactly the same standard.