What Changed, And What We Need From You
All 30 articles are drafted and ready to read. Last time you saw 3 samples. The other 27 are written, and all 30 have been rewritten in a new voice.
1The writing sounds different now
The note back was that it read flat. Like a report, not like someone telling you about an episode they enjoyed. That was right.
Rather than fix it by feel, we pulled every word Rick says across all 30 episodes, 204,450 words, and measured how he actually talks. Then measured the articles the same way. The gap was clear: sentences nearly three times longer than Rick speaks, and 26 of the 30 articles didn't contain a single word of reaction to anything that happened in them.
Same facts, nothing invented. Shorter sentences, and it talks to you.
2The articles are signed by the team
Every article now carries a byline: The Murphy's Diesel Recovery Team.
No individual is named. These are produced with AI assistance, and inventing a person to sign them would be a false credential. The team byline says the business stands behind what goes out under its name, which is true.
We deliberately claim no certifications, because the store doesn't publish any. What the byline does claim is checkable: every detail from the episode is verified against the footage, and every price against the live store. Both of those genuinely happen, and there's a written record kept for each article.
3What was checked before you saw this
| Check | Result |
|---|---|
| Every product link, price and photo against the live store | All correct |
| Every claim about an episode traced to the actual footage | All traced |
| Every safety claim checked against a real published source | All sourced |
| Competitor brands named anywhere | None |
| Products featured that Murphy's doesn't actually sell | None |
Some things were caught and fixed on the way: three product codes in the page data were wrong, a line saying Murphy's has three locations didn't match the store's own contact page (which lists one), and one article described a winch recommendation in a way that implied it was independent, when Warrior Winches is a sponsor. That one now says so plainly.
4Two things you've now settled
Both of the open questions from the last version of this page have been answered, and the articles have been updated to match.
The cable tie → the Recovery Kit
Decision: point those two articles at Yankum instead.
The Giant Cable Tie isn't for sale, and there's no direct replacement. We checked Yankum's full catalogue, 128 products, and they don't make cable ties or zip ties at all. Kinetic ropes, winch lines, soft shackles, straps and hitch points, but no ties.
So both articles now point at the Murphys Diesel Recovery Kit, which is Yankum-built and contains two Yankum soft shackles. A soft shackle is the rated version of the job a cable tie was doing: keeping something attached.
Both articles are straight with the reader about the gap, rather than papering over it. Neither claims Rick used the kit in that episode, because he didn't. From article 29:
Neither article chases the zip-tie search terms, because we still don't sell a zip tie. Those two stay parked. If Murphy's ever stocks an actual tie product, tell us and we'll rewrite both to go after them properly, since the store already ranks 7th and 12th for those searches.
The founding year → removed
Decision: no need to state it.
Every mention of the 2014 founding date is gone, from the article text and from the behind-the-scenes page data. The articles still say Murphy's was founded by Rick and Nikki and is based in Williams, Arizona, which the store's own contact page confirms. They just don't put a year on it any more.
5What would help most
Three things, in order of usefulness.
Read two or three all the way through
Ideally one story-led piece and one that sells something. Does the voice sound right now?
Check the gear explanations
You know this work better than anyone writing about it. If a technique or a spec is off, that matters more than anything else on this page.
Flag anything that oversells
Where a product isn't the right tool for a job, the articles say so on purpose. If that goes too far in either direction, say so.
Nothing is public. These are drafts on a private review link, for your feedback only.